You can save this article by registering for free here. Or sign-in if you have an account. JWT Toronto had created an ad for Smarties showcasing the candy brand's recently re-introduced blue variety.

HISTORY Smarties were introduced to the UK public in 1937 by Rowntree's of York, later acquired by Nestle, and are still that country's most popular confectionery. 4/5 M&M's were first sold to the ...