Oracle is now merging all of its recent marketing software accusations into one unified suite. The hope is for the unified product suite to help Oracle compete with the likes of Salesforce.com and ...

Email is alive and well. Email marketing remains one of the most effective tools for any company to reach engaged customers – but so long as you do it well. That’s why we have no shortage of email ...

SEO software suites are invaluable tools for agencies. Our in-depth guide walks through the strengths of five leading contenders. Reliable SEO software suites help agencies plan campaigns, prove ...

When it comes to martech, is best-of-breed the way to go, or should you opt for a one-stop-shop suite solution? CMOs share their insights. The marketing technology (martech) landscape is vast, and ...