Not all sports deliver the same value. With each league, team, and athlete now functioning as a brand in their own right, ...
For many, the 2019 FIFA Women’s World Cup was defined by U.S. women’s national team forward Megan Rapinoe’s pink hair. For me, it was Marta’s red lipstick – a visual microphone for the Brazilian’s ...
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Beauty brands are cashing in on the beautiful game – and are showing women’s football is big business
Women’s football is having another moment. More than 16 million people watched England win Euro 2025 in July – the most-watched TV spectacle of the year – and, as the game leaves behind its summer ...
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Female athletes are beauty’s latest it-girls. Is it all just marketing?
Given that their hair and makeup looks slay (and stay) from the tunnel walk to the post-game interview, it makes total sense.
At the World Championships in Tokyo, the track was filled with Black women redefining what it means to compete at the highest level. Yes, the medals made us proud. Meanwhile, the hair, nails, and the ...
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