Sprite has reintroduced its Obey Your Thirst campaign for a new generation of consumers. As a result, the new campaign features a fresh TV advert starring NBA Star Anthony Edwards, who previously ...

Sprite’s latest campaign in China has stirred up conversations as it leaves drinkers wondering "is Sprite really advertising for its competitors". To launch Sprite Zero Sugar in Mainland China, Sprite ...

‘Sprite Bhujaye Pyaas, Baaki Sab Bakwaas. Clear Hai?!’ The aerated soft drink brand is back again re-emphasising the immensely successful tagline in its new campaign. And this time, the plan is to ...

Coca-Cola’s Sprite brand has continued with its theme of weeding out pretense and cutting to the chase in its latest communication effort, captured by the tagline – ‘Seedhi Baat, No Bakwaas, Clear Hai ...

Sprite, a brand that has championed hip-hop culture for more than 35 years, will celebrate the groundbreaking genre’s 50th anniversary this summer with a buzzworthy TV spot starring a crew of living ...

To launch Sprite Zero Sugar in mainland China, The Coca-Cola Company aimed to trick consumers by teasing a label that looks like their competitor's. The Zero Sugar has a different packaging to ...

The soft drink brand has taken up in-tunnel advertising in one of the sections of the Delhi Metro In September 2008, afaqs! reported on Coca-Cola’s innovative outdoor campaign for the launch of Sprite ...

NEW YORK -- In an effort to put a little fizz back into its Sprite brand, Coca-Cola Co. has invited several agencies to give creative ideas for its Sprite advertising. Sprite is the best-selling lemon ...