Amy Holtzman, senior director of revenue marketing at Conductor, explores whether your company would benefit from either an account-based or inbound marketing strategy. During a recent FirstMark ...

To build successful marketing campaigns that yield results, it's crucial to deeply understand one thing: how people search for solutions to their problems. From research through physical documents to ...

Inbound marketing is any marketing campaign where consumers initiate an interaction with a brand. This allows them to attract prospects with value-added content and/or experiences tailored to their ...

Small businesses often face many challenges when it comes to marketing their products and services. Limited budgets, a lack ...

Elyse Flynn Meyer is the Founder of Prism Global Marketing Solutions, a HubSpot Diamond Partner & author of, Mastering Inbound Marketing. The goal of any marketing team is to grow revenue. Leveraging ...

Opinions expressed by Entrepreneur contributors are their own. An entrepreneur’s responsibilities reach far and wide. You wear a number of hats on a day-to-day basis, none more important than ...

Inbound (pull) marketing is all about convincing potential customers that they found you and have a relationship with you, rather than being accosted by your message at every turn. It works best ...

For most B2B companies, it’s important to focus on both inbound marketing and outbound marketing. These distinctive approaches are complementary in many ways, so if you use both efficiently, you can ...