Forbes contributors publish independent expert analyses and insights. Innovation. Entrepreneurship. Culture. With so many businesses racing to use AI for customer experiences, how can yours pull ahead ...

Martech debt builds up through manual reporting, fragile integrations, and silos. These issues fragment customer data, break campaign attribution, and force teams to rely on shadow spreadsheets to ...

Artificial intelligence (AI) is more than just a tech trend—it’s a transformative force that has altered the landscape of modern marketing. The integration of AI into marketing has flipped the ...

Over the past few years, the adoption of AI into institutional investors' investment processes has proved to be successful in increasing investment results and operational efficiency. The remarkable ...

This sustained adherence to an industry improvement framework provides customers with the essential elements of effective processes, ultimately improving overall program success. For over 15 years, ...

The aerospace and defense (A&D) industry is on the cusp of a digital revolution. As demand for more innovative and complex products increases, companies must accelerate their digital transformation ...