Figure 1: Visual stimuli activate auditory cortex in the deaf. Our visual stimulus consisted of a moving dot pattern (size, 10° diameter; speed, 7°/s; dot luminance, 590 candelas/m 2 against a black ...

B O S T O N, April 16 -- Why do those little unexpected pleasures in life mean so much? Apparently the brain's pleasure centers are more "turned on" when we experience unpredictable pleasant things, ...

Researchers have identified how your mind processes and differentiates between positive and negative ones when you're trying to get a job done. You're walking up your driveway, laden down with ...

Given the rapid pace of technology, one has to wonder whether our brains (and bodies) have been able to keep up with all the new stimulation that is available. What happens when sources of "super" ...

A new analysis of how people prioritize their attention when determining safety and danger in busy settings, such as crossing a road, suggests that a person will pay more attention to something if ...

Researchers analysed mice's D1 and D2 neurons to understand how they code and respond to appetitive and aversive stimuli. The study revealed that, contrary to what was initially thought, these neurons ...

Colors and their perceptions are responsible for a series of conscious and subconscious stimuli in our psycho-spatial relationship. Despite its presence and its variations, it is present in all places ...

We’ve all heard the phrase, “Perception is reality.” Nowhere does that hold more true than for marketers trying to drive awareness, consideration and purchase of their products and services. The ...

Sensory overload is the overstimulation of one or more of the body’s five senses. People will respond differently to feeling overstimulated, but symptoms often include anxiety, discomfort, and fear.

Personality and cognitive abilities are closely and inextricably linked. If you are high in introversion you may focus a good deal of your energy on your own inner world. Extraverts, in contrast, tend ...

We all like shiny new things, whether it's a new gadget, new city, or new job. In fact, our brains are made to be attracted to novelty—and it turns out that it could actually improve our memory and ...