You’ve heard of infographics. But, why would you ever want to use one? In a recent survey, 40.2 percent of marketers said original graphics, such as infographics, engaged audiences best. In fact, they ...

Marketing is full of lemmings who like shiny objects. And once a new shiny object appears, everyone piles in to declare it the latest indispensable part of the marketing toolbox. Infographics are a ...

Earth Day is just a few days away, which reminds us to show our love for Mother Earth all the time. For digital marketers, though, this event is a great reminder of creating sustainable and ...

Three simple steps make up CFO Mark Flakne’s revenue growth strategy. Mark Flakne, the new CFO of Included Health, recently shared with HealthLeaders his expertise in revenue growth strategy. Formerly ...

Everyone and their brother has jumped into the online content creation game. Every minute on the Internet, YouTube users upload 300 hours of new video and Vine users share 8,333 more. Over 347,000 ...

As technology reshapes how entrepreneurs interact with everyone from employees to customers, it's important to keep your communications strategy fresh. Or for all the newbie startups out there, ...

You know account-based marketing ( ABM) is an effective way to engage your target audiences. But how can you create all that scalable, personal, and relevant content to support your ABM strategy? An ...

Instagram users are 58 times more likely to “like,” comment on or share a brand’s post than Facebook users, and 120 times more likely than Twitter users, an infographic from Salesforce says. Plus, ...

Your content marketing operation probably involves infographics: data- and fact-rich graphics illustrating key marketing messages. Unfortunately, your infographics could be missing the mark.