Nielsen is moving forward with the beta launch of its Addressable TV platform. As part of the beta, programmers including A+E Networks, AMC Networks, CBS, Discovery, FOX, NBCUniversal and WarnerMedia ...
MIAMI — The nation’s leading Hispanic-focused media company has joined the Addressable TV platform beta program being conducted by Nielsen. Univision Communications‘ inclusion in the test is designed ...
Leading Broadcast and Cable Networks Join Nielsen to Test Linear Addressable TV Advertising Platform
NEW YORK, Jan. 7, 2020 /PRNewswire/ -- Nielsen (NYSE: NLSN) today announced the beta launch of its Addressable TV platform. As part of the beta, programmers including A+E Networks, AMC Networks, CBS, ...
India's media landscape is waking up to the power of addressable TV with the pixels on the screen holding the power to tailor content as per individual needs. Every viewer now is more than just a ...
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