Patrick Nycz is President of NewPoint, a full-service food and beverage marketing agency, and author of Moving Your Brand Up the Food Chain. In the food business, where the only constant is how fast ...

Marks and Spencer has introduced invisible, ultraviolet tags on some milk bottles to track them through the recycling system. The supermarket is the first to roll out the packaging tags, developed by ...

Smarter boxes and a data-driven approach to product delivery create new opportunities for improving both products and customer engagement. Here’s how to seize them. Data is the heartbeat of every ...

Currently organisations pay environmental taxes when packaging is released onto the market, but with digital trackers, it would be possible, to exempt organisations from paying every time their ...