New platform helps e-commerce brands track product visibility, audit feeds, and compete in Google's organic shopping ...

Advertisers who don’t migrate to the Data Manager API risk broken conversion tracking when Google tightens Ads API data rules ...

When signed in to your Google account, your searches, clicked links, images, and videos are tracked. Things like your IP address, device, and which ads you click are tracked even when you're not ...

In today’s digital age, privacy concerns are on the rise as tech giants like Google continue to gather data from users, even when they’re not logged into their accounts. While many users believe ...

Overview: Google Tag Manager centralizes all website tags, improving efficiency while reducing manual coding errors.GTM ...

Forbes contributors publish independent expert analyses and insights. Zak Doffman writes about security, surveillance and privacy. Google has confirmed a game-changer when it comes to tracking your ...

On February 16, Google implemented a significant shift in its advertising policies, allowing advertisers to collect IP addresses and use device fingerprinting – two tracking methods that had been ...

Google is tracking your online behavior in the name of advertising, reintroducing a data collection process that ingests all of your online signals (from IP address to complex browser information) and ...

Google Search Console’s blind spot is costing you visibility into one of the biggest SERP changes in years. AI Overviews now appear for millions of queries, yet Search Console lumps these impressions ...

Google just made a move that disrupted rank tracking, potentially increasing costs and changing how search visibility is measured. In January, Google implemented a ...