Miele’s vision was to increase both brand awareness and sales of their high quality appliances in the UK. They were already using PPC advertising to great effect in other countries and wanted to do ...

PPC management is the process of creating, executing, and optimizing a brand’s PPC strategy. There are several key responsibilities and duties within PPC management to deliver effective and efficient ...

UK yellow pages publisher and local search purveyor, Yell.com announced that it launched PPC ads on its site as well as targeted banner inventory. Yell owns U.S. yellow pages publisher Yellow Book USA ...

Much of it has to do with your ad text. Writing great copy for PPC ads is trickier than it might seem at first. Platforms like Google Ads give you a limited amount of space to catch a searcher’s eye, ...