Kelly Main is a Marketing Editor and Writer specializing in digital marketing, online advertising and web design and development. Before joining the team, she was a Content Producer at Fit Small ...

PPC management is the process of creating, executing, and optimizing a brand’s PPC strategy. There are several key responsibilities and duties within PPC management to deliver effective and efficient ...

SEO and PPC each have distinct advantages depending on your business objectives. Read about the pros and cons for each strategy to digital marketing. Both SEO and PPC are essential components of ...

This helpful guide will walk you through how PPC marketing works, why it's important, popular ad platforms, types of PPC ads and more. PPC (pay-per-click) marketing is an online advertising model ...