Identifying the pain points and preferences of potential customers is essential for crafting products or services that truly add value Principles like empathy and usability guide startups in ...

We live in an incredibly complex world. We have different kinds of stimuli and information coming at us from different directions at all times. In order to make sense of it all in quick time and make ...

Amaan Kazi is the CEO of Verified Market Research, a global market research & consulting firm focused on niche & emerging markets. In today's competitive landscape, a robust go-to-market (GTM) ...

Often divided into primary and secondary research, market research helps businesses identify key factors influencing their market, including the competitive landscape, target audience characteristics, ...