Digital video ad spend is projected to hit $72.4 billion in 2025, up 14% from the $63.8 billion spent in 2024, according to new research from the Interactive Advertising Bureau (IAB). The digital ...
NEW YORK—Video’s transition to the future is accelerating, with half of advertisers already using Gen AI to build video ads, according to IAB’s “2025 Digital Video Ad Spend & Strategy Full Report.” ...
The IAB releases its “2024 Digital Video Ad Spend & Strategy Report” ahead of this year’s NewFronts, which kicks off on Monday, April 29. Covering Connected TV (CTV), social video, and online video ...
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