Walmart is testing ads in its new AI shopping agent, Sparky. The effort could lead to the monetization of chat experiences, which are expected to transform the way people shop. The world’s largest ...

Sparky is Walmart’s in-app AI shopping assistant aimed to help customers search products, check availability and give recommendations. It used AI models to interact with customers in a conversational ...

Walmart announced an agreement to buy Vizio today. Irvine, California-based Vizio is best known for lower-priced TVs, but its real value to Walmart is its advertising business and access to user data.

Walmart Connect, the retailer’s U.S. advertising division, is beta testing new in-store advertising formats as consumers resume brick-and-mortar shopping “en masse,” according to details shared with ...

Walmart’s global advertising business grew 30% year-on-year in the most recent quarter, according to an earnings release. The segment was a bright spot in a report that missed Wall Street’s ...