The single biggest challenge with any customer relationship management (CRM) application is getting salespeople to use it. Most CRM applications are selected by sales and finance managers in ...

"We're seeing a lot of people switching from Salesforce.com," said Bill Patterson, product management director for Microsoft Dynamics CRM Online, referring to some of the 500-plus customers that have ...

When it comes to anything that is free, there’s a natural tendency to assume some key feature has been hobbled or is missing altogether. In the case of the free CRM application offered by HubSpot, it ...

Forbes contributors publish independent expert analyses and insights. I write about tech that impacts my small business - and yours. I think I've found customer relationship management software that ...

Twenty years ago, sales leaders around the world were sold on the promise of a new, cloud-based CRM that would replace the moribund legacy applications that ruled the roost. Fast forward to today and ...

In most organizations, associating the CRM application with the business intelligence (BI) system can provide all the magical spells required to enchant customers and ensure their continued loyalty.

Just a few short years ago, the effectiveness of pushing back-end business applications onto small mobile devices was mediocre, at best. The devices weren’t that powerful. Mobile networks were orders ...

Forbes contributors publish independent expert analyses and insights. I write about tech that impacts my small business - and yours. You're looking for a CRM system for your company. But you're not ...

The market for customer relationship management applications grew by 10 percent in 2004, spurred by the uptake of on-demand software, according to a report released Tuesday by AMR Research. After two ...

SAP is working on a new on-demand CRM (customer relationship management) application that will also incorporate social collaboration tools, a company executive said in an interview at the Sapphire ...

EDITOR'S NOTE: The following story was updated on Jan. 14, 2005, to reflect further reporting. The next version of Microsoft's customer-relationship-management application will make greater use of its ...

Zoho is expanding its push into mobile applications on Monday, rolling out native Android and iPad clients for its CRM and project management software. The company, which offers a wide range of ...