Women’s soccer is on an undeniable rise, capturing the attention of fans, media, and companies eager to participate in its ...

For years, brands’ default narrative for women’s soccer marketing was great stories, inspiring athletes, but commercially unproven. Sponsors stayed conservative, sticking with the NFL, NBA, MLB and ...

Analysts say the women’s sports sector in America could be worth billions of dollars by 2030, but deep-rooted inequalities continue to hold it back.

European soccer's governing body UEFA has extended the women's soccer element of its licensing deal with video game developer Electronic Arts. Through a multi-year tie-up unveiled yesterday, the EA ...

The Super Bowl doesn't just bring out the biggest names in sports and entertainment every year. It also brings out the biggest brands. Well, most of them. Nike, however, had surprisingly sat out on ...

In 2028, Atlanta will be home to a yet-to-be-named National Women’s Soccer League team, announced Nov. 12. The announcement ...