As a teen who occasionally struggled in school, Yanjaa Wintersoul never imagined she’d one day gain recognition for having one of the best memories in the world. “In high school I almost didn’t ...

In a world fascinated with storing data and AI, IKEA demonstrated the power of human ingenuity by asking Yanjaa Wintersoul, a female memory champion, to memorize all 328 pages of the IKEA 2018 ...

The campaign, created by BBH, will focus on a Facebook live challenge on 6 September in which people will be able to test Wintersoul on the latest catalogue content. Wintersoul is currently living in ...

World memory champion Yanjaa Wintersoul returns to talk about her new world records; an update on Fiona the Hippo; and Page Kemna sings a duet with Kellie.