Figure 1: Normalization model of attention exhibits qualitatively different forms of attentional modulation, depending on stimulus size and attention field size (adapted from ref. 1). Figure 3: ...

Attention disorders such as ADHD involve a breakdown in our ability to separate signal from noise. The brain is constantly ...

The digital revolution has become a vast, unplanned experiment—and children are its most exposed participants. As ADHD ...

It seems like everywhere you look, someone is trying to get your attention. As reported in a Forbes article, experts estimate that we see 4,000 to 10,000 ads a day. And it's not just businesses; even ...

Our attention spans appear to be in decline, but what role is technology playing in this phenomenon? Studies have shown that people spend only around 47 seconds, on average, focusing on any given ...

And the average length of a shot in a movie is now under five seconds. These days, multi-tasking while you're tasking is the norm among young people. Just ask counselor Lauren Barnett and her ...

Work life has changed drastically over the past two decades. We have gone from working with single information objects such as typewriters to working with constant digital distractions like emails, ...

The idea that attention spans can "break" has been spreading like wildfire across TikTok, podcasts and think pieces—framing focus as something fragile, like glass. But experts say the reality is more ...

"Attention is the most basic form of love. Through it, we bless and are blessed." —John Tarrant There is an epidemic ravaging the health and happiness of American families. We simply have no time for ...

In the attention economy, the customized digital experience you are served is drastically different from that of the person next to you, driving isolation and disconnection. In an era where the term ...