Marketing Strategy for B2B Technology Firms In B2B tech marketing, as in most things, the best place to start is with strategy. Having a sound strategy in place will help to ensure that tactics are ...

Strategic B2B marketing plans are an absolute must today, like never before. Companies have amazing marketing tools at their disposal these days. Just ten years ago no one had heard of social media ...

If you’ve chalked out a plan to succeed with your content marketing you’ll know It involves building a strategy, having a process, setting your goals, identifying your target audience, and how to make ...

So many B2B email marketing campaigns to cold prospects are doomed to failure from the beginning – simply because they are not properly planned or costed. Perhaps because email campaigns are low-cost ...

Your B2B marketing plan for 2021 is going to look a whole lot different from your plan for 2020. But with change comes opportunity—and new ways to work, engage with customers, and drive results. Get ...

Smart Insights, a website offering marketing advice, has created a helpful infographic that lays out seven steps to executing an effective B2B marketing plan. While many B2B companies are good at ...

Think you don’t need a B2B social media plan? Think again, says Wendy Marx, president of Marx Communications. Some B2B marketers are still treating social media as an add-on that isn’t properly ...

Knowing where to start with webinars as a lead-generation source can be daunting for most marketing executives. It's tempting to host a one-time, make-or-break event that alone will determine whether ...

The U.S. digital advertising is projected to reach $300 billion by 2028, according to Emarketer. Although B2B buyers increasingly use digital touch points, from search to social media, to research and ...

As a B2B marketer, you might find it hard to prioritize. With so many marketing channels, so many content formats to choose from, and constant changes in the field, it’s easy to get overwhelmed. If ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Yearly or even longer-term marketing plans have lost their value amidst the constant waves ...