Bing’s new grouped “Sponsored results” format could drive higher unintentional ad engagement by blending paid listings more ...

Microsoft is testing a new search bar with a more powerful tools menu button. This tools menu is larger, has a plus sign and ...

Microsoft is testing a new and updated layout for its Copilot product box/section within the Bing search results. It looks like they just swap the answer and product listing sections from one side to ...

Citations and placement in AI answers are turning into the visibility signals that decide who enters the final click.