From P&G to Verizon, a growing list of brands are turning to generative and agentic AI to cut costs, streamline production ...

Increasingly, senior execs from large tech and CPG companies are opting for jobs in smaller firms focused strongly on purpose, where their expertise can significantly impact the company and the planet ...

It’s easy to say that the name of the advertising game has always been attention. But the level of skill, belief, strategic rigor, creative confidence, and sheer will required to win this game has ...

Programmatic marketing should be one of the most important tools in your company’s arsenal and yet it is one of the least understood marketing strategies. Programmatic marketing is the term used to ...

For companies, personalization promises higher engagement, stronger loyalty, and more efficient marketing. But as technology ...

Every business needs to promote itself. But if you don't have the budget to work with influencers or pay for ads just yet, you can ask employees to be your own brand ambassadors. Even if they aren't ...