When it comes to franchise marketing, the best CMOs find ways to strike a balance between protecting, growing and enhancing the brand at the national and global levels while still allowing for ...

Opinions expressed by Entrepreneur contributors are their own. Mandatory centralized marketing programs are probably one of the greatest strengths of franchising. Pooling funds from all of the ...

My company works with many of the leading national franchise brands and, recently, I wrote two essays about how many franchisees hate their franchisors and how many franchisors hate their franchisees.