Lego just unveiled its first-ever 'Smart Brick'
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Toymaker Lego said it was on track to replace the fossil fuels used in making its signature bricks with more expensive renewable and recycled plastic by 2032 after signing deals with producers to secure long-term supply. Lego, which sells billions of ...
Lego has abandoned plans to make its famous bricks from recycled plastic bottles, saying that the manufacturing process would be more polluting than the current production of oil-based bricks. Lego made the decision — first reported by the Financial ...
For example, the most attention-grabbing thing you can do with Lego’s flagship set is have a lightsaber battle. Two Smart Bricks, two smart minifigs, smack them into each other and hear lightsabers hum and clash while Vader occasionally breathes ominously into his mask.
Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. The Lego Group built itself into one of the largest toy companies in the world brick-by-brick. Now, two major U.S ...
Warning: This graphic requires JavaScript. Please enable JavaScript for the best experience. Since modern Lego bricks debuted in 1958, their color scheme has ...