Customer lifetime value (CLV) is among the most critical metrics for businesses, reflecting the total revenue a company can expect from a customer throughout their relationship. Strategic advertising ...

Measuring media has never been as precise as stakeholders would like. Adding CTV (connected TV) and ATV (advanced TV) to an already intricate mix compounds the complexities. I recently asked Scott ...

SANTA CRUZ — While many ballot measures in this year’s elections such as measures D, N and O, divided Santa Cruz voters figuratively, the passage of Measure E over the summer divided them literally.