The savviest marketers cut through chaos with strategies and tactics that portend where advertising could head next year.

Today’s best campaigns are built for flexibility, anchored in mission but responsive to change—and the most effective ones ...

The tools driving creative, workflow automation, and search visibility in performance marketing – plus guidance for choosing ...

Dive into PMax essentials, Amazon’s conversion insights, social audience building, and the dashboards that improve decisions.

Campaigns are turning to creators and influencers to reach increasingly fragmented audiences as more Americans turn to social ...

While marketers are pumping out more campaigns, 87% report experiencing issues with campaign performance in the past 12 months, according to recent Gartner data. A little under half (45%) report ...

Learn how CMOs and marketing leaders can integrate compliance into marketing campaigns to reduce risk, streamline reviews, ...

Here's how the Chicago Sky star united with one of the WNBA's best in the latest athlete-driven marketing campaign.

Marketing campaign templates help you add structure and clarity to upcoming campaigns. They can also help ensure each campaign aligns with big-picture goals and contains a full plan on how to execute, ...

Black Friday continues to be one of the most influential moments of the year for hotel direct channel performance, driving ...

The reason why marketing is such an inexact science is that human beings are notoriously unpredictable. A marketing campaign with no malice intended whatsoever could quickly run afoul of a single ...