Author and motivational speaker Zig Ziglar said, "A goal properly set is halfway reached." Not knowing where you want your company to be a year from now is like shooting arrows without taking aim, ...

Affiliate marketers provide high-traffic advertising space on the Web to a range of organizations. It has risen in popularity along with advances in Web technologies, as marketers are able to attract ...

Opinions expressed by Entrepreneur contributors are their own. If your company achieved one million social media impressions, was featured twice in “The New York Times,” and earned a new celebrity ...

Marketing is one of the most important aspects of running a small business—you must get your company name and product or service information in front of potential customers, or else risk losing them ...

B2B marketers are often pushed and pulled between opposing forces, leading to murky data strategies and unclear marketing goals. With regard to data, B2B marketers often are under pressure to expand ...

In the cut-throat world of digital marketing, everyone’s chasing that elusive ROI. And when it comes to marketing tools, content marketing often steals the spotlight. But here’s the thing: to make ...

Here’s a big question that may or may not make you squirm: Are you reaching your content marketing goals? If you reluctantly whispered “no” and felt uncomfortable, that’s okay. We can fix this. You’re ...

SMART goals are the key to creating achievable and measurable objectives, whether in your personal or professional life. What are SMART goals? How can you better use them to reach your desired results ...

Obviously, every company wants to make progress in all of their marketing endeavors. Unfortunately, simply wanting this does not make a sustainable business plan. You likely already know this, but do ...

Define and measure 7 essential content marketing goals so your content can convert B2B consumers. Here's our guide to doing it step-by-step. Online marketing blog, Backlinko.com recently sold to ...

Opinions expressed by Entrepreneur contributors are their own. In Guerrilla Marketing in 30 Days, the late founder of guerrilla marketing, Jay Conrad Levinson, and guerrilla marketing expert, Al ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Every business marketing plan should include a ...