Forbes contributors publish independent expert analyses and insights. I teach growth leaders how to grow revenues, profits and firm value. What’s the best way to structure and organize marketing in a ...

One of the hardest parts of being a CMO is selling the value of marketing within your own organization. Here's how to build ...

Over two decades of working with businesses from Fortune 500 giants like AT&T and Salesforce to startups, Avalaunch Media found that one question often reveals the gap between marketing success and ...

A framework for aligning growth strategies and capabilities by Omar Rodríguez-Vilá, Sundar Bharadwaj, Neil A. Morgan and Shubu Mitra Marketing has never been more complex. Sweeping advances in ...

Artificial intelligence is fundamentally changing how marketing teams operate, from daily operations to long-term organizational design. What once took days of manual effort can now happen in minutes, ...

Generative AI is tossing traditional marketing campaigns out the window and redefining the very structure of marketing teams, themselves. Roles, skills, and even how organizations think about talent ...

Tuesday, March 23, 2021; Noon ET Complimentary audio interview Marketing has never been more complex. Sweeping technological change has revolutionized the function, while societal challenges have ...

MALVERN, Pa., July 10, 2024 (GLOBE NEWSWIRE) -- Building on its extraordinary organic success, 2X, the world’s largest B2B marketing-as-a-service (MaaS) firm, proudly announces the expansion of its ...