Opportunity cost is a concept in economics that refers to the value of the next best alternative that is forgone when making a choice — i.e., the cost of the best alternative that is not chosen.

Opportunity cost is the highest-valued alternative we give up when we make a choice. Marrying Sue means not marrying Jane. Going to the gym means not reading a book or watching TV. (Although, I’ve ...

In making an important decision, most people consider pros and cons but are less likely to consider another key factor: opportunity cost. That refers to what you could otherwise do with the time or ...

Few topics have captured the attention of economic developers and the public recently like data centers, with individual ...

Forbes contributors publish independent expert analyses and insights. Tim Maurer covers how personal finance is more personal than finance. May 05, 2024, 07:00am EDT Sunk cost, opportunity cost, and ...

Understanding opportunity costs can help you become a better CFO of your life. Every decision you make comes with a price, which economists call the "opportunity cost." Understanding it can help you ...

Everything we do and every choice we make has an opportunity cost. In a world of scarce time and resources each choice necessarily means rejecting many other possible opportunities. One of the best ...

You may not recognize it, but opportunity cost affects your business every single day. Opportunity cost is essentially what you give up (the benefits of the next best alternative) when you make a ...

The cost of tariffs gets a lot of popular media attention, but it's a shallow treatment of a complex disease. Yesterday Bloomberg ran a piece titled, “The Age of Global Supply Chains Is in Trouble,” ...

We’ve all seen the rise and fall of various trends, whether through online marketing or traditional advertising. Those that invest their time and resources into testing new methods consistently prove ...