LONDON--(BUSINESS WIRE)--Quantzig, a global data analytics and advisory firm that delivers actionable analytics solutions to resolve complex business problems has announced the completion of its ...

Marketing's four Ps – product, price, promotion and placement – are the basic components of any marketing mix. The decisions you make with regard to all of these elements can mean the difference ...

Pricing is a major element of a company's marketing strategy. The prices you establish for goods and services impact your marketing goals and strategies, profitability and value proposition. Planning ...

Opinions expressed by Entrepreneur contributors are their own. Successful entrepreneurs are usually moving so quickly to get to the next big thing that they typically just come up with a price off the ...

A lot of entrepreneurs struggle to settle on a pricing strategy. Some may not even understand the dynamics of strategic pricing; they decide how much to charge seemingly at random, based on their ...

Pricing models can be powerful growth levers. A bad pricing model will impede growth and can even doom an otherwise promising startup, whereas a good model will capture some of the value that a ...

Discounting is tempting but erodes margin and brand equity. Here are the key steps towards a unified incentives marketing ...