Many people use the words "marketing" and "promotions" as synonyms, even though they are quite different, with one supporting the other. Marketing includes all of the upfront product development, ...

Your love of baking cakes transformed into a potentially profitable business idea, and your excitement couldn't get any greater. Although you realize that it is a good idea, you may not know how to ...

Five older marketing techniques that companies should jettison if they haven’t already. Marketing techniques come and go but some techniques linger longer than necessary. While you can still find ...

Consider the nonprofit organizations that get the most buzz, like the Make-A-Wish Foundation, the ALS Association and Girl Scouts of the USA. Their use of smart, targeted marketing techniques have ...

Nonprofits have the ability to make a real difference in local communities and raise awareness for worthy causes. The key to capitalizing on this ability is planning an effective marketing campaign, ...

What does it mean to have an approachable business? Think of it in terms of being an approachable person. Businesses, much like people, have characteristics and personalities. A leader who is ...

While products in the dairy case represent a significant proportion of total sales in supermarkets, there is limited information on the effects of in-store promotion on the sale of dairy products. An ...

In my role as a business coach and teacher, I’m often asked about marketing. More specifically, I get asked about how to build a compelling brand that turns social media followers into fans and then ...

Remember Pokémon GO? Of course you do because it was all you heard about for a few quick months in the summer of 2016. With millions of people downloading and playing the game, retailers and ...

Retailers use marketing techniques to get you to spend more, like creating a false sense of urgency or creating artificial discounts. Outsmart the gimmicks with these tips.