It would be fair to say that virtual and augmented reality technologies, while undoubtedly impressive when first used, haven’t matched the popularity of smartphones, tablets and smartwatches. Headsets ...

The company's VR games react in real time to how the car moves. It works with newer Audi vehicles at launch. Bridget Carey is an award-winning reporter who helps you level-up your life -- while having ...

VR may still be struggling to find its “killer app,” but let no one claim that developers haven’t gotten pretty clever in trying. Holoride promises to turn the back seat of your car into an amusement ...

Audi is bringing an in-car VR entertainment system to market in Germany, but it won’t come cheap. The virtual reality system from Holoride will be available across several Audi models, the startup ...

People spend a lot of time as passengers, and with self-driving cars, it’s expected we might spend even more. A new German venture, Holoride, has partnered with Audi to produce a VR experience for car ...

Virtual reality is coming to the passenger seat near you, at least as long as you own an Audi vehicle with the brand’s most current operating system, anyway. The Audi spinoff, Holoride, announced this ...

LAS VEGAS — There’s a use case for virtual reality that remains untapped: the automobile. “VR in the car” – where passengers amuse themselves with virtual reality (VR) headsets instead of phones or ...

Virtual reality is about to launch in series production cars this summer, starting with Audi sedans and SUVs. Holoride announced Saturday at the SXSW tech, music and film conference in Austin that its ...