A business plan outlines the what, why, when, and how of business operations. The “what” represents the products or services the business will offer to the market. The “why” denotes the purpose of the ...

Why Is a Business Plan Important? Starting a business without a plan is akin to embarking on an arduous journey without a map or compass. Here are the key ways a business plan will help your company ...

Matt Webber is an experienced personal finance writer, researcher, and editor. He has published widely on personal finance, marketing, and the impact of technology on contemporary arts and culture.

Starting a business can be tough. There’s a lot to do and usually a tight budget to do it with. Getting the business up and running and generating revenue is usually the priority, which is why ...

Forbes contributors publish independent expert analyses and insights. Melissa Houston covers financial issues that affect women in business. Businesses that use a formal business plan are 30% more ...