Emerging Filipino gaming platform PlayTime has secured an endorsement with Vic “Bossing” Sotto, a legendary Filipino actor, host and comedian. Despite being a household name, the move is a rather ...

Premium Chinese dairy brand Yue Fresh has struck an endorsement deal with ‘The King of Mandopop’ Jay Chou. Under the deal, the 46-year-old crooner will feature in a special commercial to kick start ...

Abu Dhabi headquartered cryptocurrency exchange CoinW has sealed a partnership with the La Liga, Spain’s elite football competition. The deal ensures the Asian centric cryptocurrency exchange platform ...

The Bangladesh Cricket Board (BCB) has scored a main sponsor in FMCG giant Unilever’s Lifebuoy, until January 2020, likely due to its national skipper’s connection. The deal will officially begin with ...

Beverage behemoth Coca‑Cola has announced an eight-year renewal of its long-term global partnership with the Special Olympics. Under the agreement, Coca‑Cola—a founding partner of the Special Olympics ...

Italian luxury brand Valentino has named Taiwanese pop star Jolin Tsai as its latest brand ambassador. The 43-year-old known as the “Queen of C-pop” is an influential pop cultural figure, selling over ...

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Ahead of the upcoming IPL season, CVC Capital Partners owned franchise Gujarat Titans have secured a principal shirt sponsorship deal with Indian fantasy sports platform Dream11. The Titans— whose ...

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