A paid advertising model where a company sells its products through individuals or companies ("affiliates") who market the company's product for a commission For affiliate merchants, there are two ...

PDF files have become ubiquitous in our multi-platform world. This convenient file format makes it possible to view and share documents across various devices using various operating systems and ...

James Chen, CMT is an expert trader, investment adviser, and global market strategist. Khadija Khartit is a strategy, investment, and funding expert, and an educator of fintech and strategic finance ...

As we head into the new year, the age of experimentation is giving way to the age of execution. The past few years have been about “Can we do it?” – generative AI, the decline of cookies, retail media ...

One of the most common complaints among marketing professionals is the lack of respect they receive from the rest of their company. This is especially true in technology- and science-based companies.

As you will see, there are many techniques available for forecasting purposes, which makes it difficult for people to select the most appropriate technique. In fact, there is rarely one best technique ...

With the right metrics, you can increase the return on both. by Jim Stengel, Cait Lamberton and Ken Favaro Over the past 20 years, performance marketing has become the dominant approach companies use ...

Affiliate marketing companies play a crucial role in driving growth and revenue for businesses, particularly mobile app owners. These companies act as intermediaries, connecting app developers with a ...

Working with affiliate networks is one of the most effective ways to increase brand awareness for your products and services, and up your conversions. Not only is affiliate marketing becoming a prime ...

Abstract: I welcome you to the fourth issue of the IEEE Communications Surveys and Tutorials in 2021. This issue includes 23 papers covering different aspects of communication networks. In particular, ...