Affinity Group, a leading North American sales and marketing agency, today announced the acquisition of Mascari NXT, an AI ...

Over the past 25 years, marketing has undergone one of the most profound transformations of any business function, notes the CMO Council. What began as a digital disruption in the early 2000s has ...

Community releases industry outlook as brands shift from one-way blasts to meaningful, two-way relationships Companies ...

The combination brings unmatched sector expertise, designed to connect marketing and communications strategy to business ...

AI is driving change across all parts of the organization, and marketing is no exception. Here’s how it’s changing team ...

The new tools demonstrate how streaming platforms are working to improve measurement as marketers push for more performative ...

Free People’s activewear brand, FP Movement, has signed World No. 15 player Emma Navarro to its growing roster of WTA players ...

With service at its core, Colliers’ Shaman Chellaram highlights the vital trinity of people, efficiency, and partnerships ...

According to U.S.-based agencies surveyed, 81% predict advertiser spending on YouTube will remain steady or increase in 2026, with 38% indicating budgets will stay the same and 43% planning to ...

What drove explosive franchise growth in 2025? Here are the five different growth strategies that helped these franchises ...

Long-time motion-graphics software company Maxon is launching Digital Twin, new software to turn CAD designs into ...

A strong PR plan requires early collaboration with business development, cross-team and cross-practice alignment, a clear ...