Forbes contributors publish independent expert analyses and insights. Kiri Masters covers trends in retail media and marketplaces. Amazon's new "Buy For Me" feature represents a stunning departure ...

Amazon has started testing another AI-powered feature called "Buy for Me," which allows the e-commerce company to make purchases for you from other websites. Specifically, from the actual website of a ...

Back in February, Amazon announced an interesting new test that would show you products from other retailers’ sites. Now, the company is taking things even further: Amazon’s new “Buy for me” feature ...

Amazon says it's phasing out a perk that allowed members to share Prime shipping benefits outside of their home. In an update to Amazon's customer service directory, the company confirmed that it ...

Amazon is ending a program that let Prime members share free shipping benefits with people outside their household. Instead, Amazon is encouraging users who don't live with the account holder to pay ...