Why do we feel so satisfied when we score a great deal? Behavioral economists say it’s because of the “pain of paying” — the psychological discomfort of spending money. Coupon apps help soften that ...

Apple’s ATT framework continues to make user acquisition and retention campaigns more difficult to deploy, track and measure. In light of this, app marketers must find new avenues for maintaining an ...

CEO of Bidease, an AdTech startup on a mission to bring fully transparent, value-driven advertising to the mobile world. Every year, the competitive landscape for brands intensifies, making it ...

All-you-can-eat appetizers are back at TGI Fridays—but this time, the promotion has a new twist! The chain's previous all-you-can-eat appetizer promotion (Endless Apps) got you as much of one type of ...

App owners who created an app to effectively communicate with their customers often struggle to promote their app and acquire loyal users. The goal is to provide customers with an exceptional ...