From impactful storytelling and digital-first campaigns to category-defining brand work, the e4m Automotive Marketing Awards, ...

The automotive industry stands at the edge of a revolution, and it's not just about the technology inside cars.

Marketing, Bajaj Auto, says the company is resisting in-housing and project-based agency models, and is instead backing fewer ...

In a recent interview, Marc Winterhoff noted that automakers can tell consumers that there are other attributes EVs have ...

Bajaj Auto’s latest Chetak launch signals a quiet but decisive rethink of print, TV and digital in EV marketing ...

Buying a car is far from a cheap prospect, and the abundance of fees tacked on don't help. However, some of those fees can be ...

The North American International Auto Show in Detroit once dedicated an entire track on its coveted show floor to getting ...

As rental firms fold and fleets are repossessed, drivers who depend on leased cars to make a living are left stranded.

Sam Klemet is the executive director of the Detroit Auto Dealer's Association, a role that stages the annual show that has ...

AI- and LLM-Driven Traffic Becomes a Key Growth Channel for Car Dealerships in 2025, with a 43% Spike in September In 2025, artificial intelligence emerged as a significant driver of online engagement ...

Advance Auto Parts names OSRAM Sylvania 2025 Vendor of the Year; recognizes suppliers for supply chain, inventory and ...

For motorcycle and car enthusiasts, riding the hair-raising turns of the 2.4-mile section of Mulholland Highway known as “the Snake” can feel akin to a religious experience.