From impactful storytelling and digital-first campaigns to category-defining brand work, the e4m Automotive Marketing Awards, ...

The automotive industry stands at the edge of a revolution, and it's not just about the technology inside cars.

Marketing, Bajaj Auto, says the company is resisting in-housing and project-based agency models, and is instead backing fewer ...

In a recent interview, Marc Winterhoff noted that automakers can tell consumers that there are other attributes EVs have ...

Bajaj Auto’s latest Chetak launch signals a quiet but decisive rethink of print, TV and digital in EV marketing ...

CarMax lowers prices, trims margins, and increases marketing to boost used-car sales after declining revenue and earnings in ...

Lookers has appointed Tracy Woods as chief marketing officer responsible for brand, marketing, customer contact strategy and ...

Lookers has appointed Tracy Woods as chief marketing officer (CMO), with responsibility for brand, marketing, customer ...

Buying a car is far from a cheap prospect, and the abundance of fees tacked on don't help. However, some of those fees can be ...

Phill Jones is to step down as chief operating officer of Motors & Cazoo at the end of March, after 15 years with the ...

CJ Olivares has been appointed RACER Group CEO, overseeing day to day operations of RACER Media & Marketing and RACER Network ...

The North American International Auto Show in Detroit once dedicated an entire track on its coveted show floor to getting ...