When EJ Cho started his first company in 2018, he was exposed to what it takes to market a product. He was surprised to find a market filled with different single-use tools. “It was a very frustrating ...

Up to one-third of consumers will leave brands for cheaper options as they continue to feel an economic pinch, according to ...

Independent digital agency Red September has released its 2026 Digital Marketing and Advertising Trends Report; a practical ...

You might know Klaviyo as a B2C email and SMS marketing automation platform, but that's just one piece of a more complete customer platform. The company recently announced some new capabilities that ...

Business-to-consumer (B2C) marketing refers to the strategies and tactics companies use to promote their products and services directly to individual consumers. Unlike business-to-business (B2B) ...

That single view of the customer has always been a Holy Grail for marketers - and it's never been more important than today according to a new Contentsquare study. The website experience is still a ...

Are you a print subscriber? Activate your account. By Adrianne Pasquarelli - 8 min 23 sec ago By Javier E. Rodriguez Horta - 38 min 23 sec ago By Jack Neff - 1 hour 8 min ago By Erika Wheless - 1 hour ...

Today, companies must navigate a new kind of communication landscape: the “echoverse.” This new terrain is defined by a complex web of feedback loops and reverberations that are created by consumers, ...

B2B leaders say economic climate is the top factor influencing marketing spend, whereas B2C leaders say corporate financial performance is the top factor influencing spend, according to recent ...

CAMBRIDGE, Mass.--(BUSINESS WIRE)--According to Forrester’s (Nasdaq: FORR) 2025 B2C marketing and customer experience (CX) predictions, rising prices will prompt brand loyalty to decline by 25% in ...