Forbes contributors publish independent expert analyses and insights. Philip Maymin, a professor of analytics and AI, covers finance and AI. When our silicon brethren finally take over all securities ...

Imagine walking into a doctor’s office, and instead of asking about your symptoms, the doctor hands you a generic prescription that “works for most people.” You’d be concerned—and rightfully so. Yet ...

Behavioral finance, a field that blends psychology with economic decision-making, provides profound insights into the complexities of human behavior in the financial realm. I have been interested in ...

Behavioral finance is the study of how psychology affects investor behavior and financial markets. The study of behavioral finance relies on the assumption that investors and other financial ...

Fama is captain of Team Efficient Markets and Thaler is captain of Team Behavioral Finance. Each represents conflicting academic market philosophies that have been warring for years. Market efficiency ...