Behavioural economics has always met with a bit more resistance than it deserved. This is true even though a number of behavioural researchers have won the Nobel—Daniel Kahneman, Robert Shiller and ...

Intention is theorised as the proximal determinant of behaviour in many leading theories and yet intention-behaviour discord is prevalent. The purpose of this review was to retrieve, theme and ...

NOT long ago, the starting assumption of any economic theory was that humans are rational actors who maximise their utility. Economists summarily dismissed anyone insisting otherwise. But over the ...

Modern economic theory is founded on the principle that human beings ‘maximise utility’; that is, they choose the best action from among a collection of choices. This axiom is considered self-evident: ...

With behaviour being the best weapon we currently have to combat coronavirus, Chris Ross explores why the application of behavioural science will be key to better health far beyond COVID-19 Last month ...

I have often found myself surprised to learn how utterly predictable my behaviour is whenever I read the work of social scientists specialising in behavioural psychology. Having always prided myself ...