Birchbox pioneered the monthly beauty subscription box and was once valued at nearly $500 million. But after some financial setbacks, Birchbox was acquired 10 years after launch for just $45 million.
For a decade, we’ve known Birchbox as a beauty brand that delivers samples in pretty boxes. But its recent $45 million acquisition by FemTec Health, a new female-focused startup, marks a major turning ...
Once an icon in subscription-based retail, beauty company Birchbox is now radio silent, leaving some vendors without pay and customers without products. The company ...
Forbes contributors publish independent expert analyses and insights. Jenn covers retail, customer loyalty and behavior, CX and CRM. At more American homes, the box kit is getting the drop kick. And ...