As consumers demand more of brands and turn to those that demonstrate values and social responsibility, communicating those values can be critical to winning hearts and minds, gaining loyalty and ...

Most professionals have heard about corporate social responsibility (CSR), but how do you go about marketing it? Truthfully, CSR and marketing go hand in hand. But you cannot just market CSR for the ...

As a result of the increasing importance of corporate social responsibility (CSR), many businesses consider only B2B partners that share their values and demonstrate a positive impact on society.

The start of 2007 seems to have had everyone within the marketing industry shouting about corporate social responsibility (CSR). Buzz-words such as ‘sustainability’ and ‘carbon footprint’ abound in ...

It’s becoming increasingly important for companies to demonstrate the CSR activity they are involved with. But where should B2B brands begin? Holly Alsop investigates Social and environmental ...

Corporate social responsibility (CSR) is complicated. The public frequently dismisses it as “greenwashing.” A company’s reputation and bottom line take a hit when goals on environmental and other ...

In recent years, cause-related marketing campaigns — based on a firm’s support of social issues — have become key components of corporate social responsibility (CSR) efforts. And with good reason: In ...

LAWRENCE -- Consumers in dominant collectivist cultures, such as India and South Korea, are more likely to support corporate social responsibility, or CSR, initiatives from brands based in their own ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 2 hours 16 min ago By Parker Herren - 3 hours 42 min ago By Tim Nudd - 6 hours 42 min ago By Brian Bonilla - 7 hours ...

New research released last week by the World Federation of Advertisers (WFA) and Edelman shows global marketers overwhelmingly agree that "purpose" will be increasingly important to building brands in ...