While inflation, supply chain disruption and cost pressure are global forces, the way retailers respond in the United States ...

Abstract: Suppliers who procure fresh products from spot markets and sell them through online fresh stores have become increasingly prevalent. This article develops a game-theoretic model to analyze ...

Author Filippo Marchesani shows how algorithms shape every click and equips marketers with a practical, ethical lens for understanding digital behavior. As artificial intelligence and algorithmic ...

The comprehensive guide reinterprets classical consumer behavior theories, including the Technology Acceptance Model, Prospect Theory, and Network Externalities through a digital lens. Professionals ...