Consumer behaviour should always be what leads your decisions. If e-commerce shoppers are showing a preference it's time to ...

AI, trust, wellness, value, authenticity and proof-led sustainability with real-world examples and brand action ...

In 2025, India’s relationship with consumer electronics crossed a psychological threshold. Devices that once sat firmly in the aspirational category now moved decisively into everyday consideration ...

Consumer behaviour refers to how individuals, groups, and organizations select, buy, consume, and dispose of products, services, time, and ideas, to satisfy their needs and desires. This behaviour is ...

It seemsthat we still haven’t fully realized just how profoundly the pandemic has changed consumer behavior. People have ...

New wireless carriers show how retail consumer segmentation is shifting toward identity, behavior, trust, and affiliation, ...

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

In my first article in this series, I laid out an approach for identifying the modes that people get into, and I introduced the idea of a mode map. For part two, I’d like to apply mode map thinking to ...

The study revealed that FMCG brands advertising on JioStar during the TATA IPL 2025 witnessed a consistent uplift in sales ...

Parija Kavilanz is an award-winning journalist and co-founder of Bagable.com, an independent media platform covering retailers, shopping trends, consumer behavior and cultural forces shaping what we ...

YETI Holdings (NYSE:YETI) gained in early investor reaction after the company issued a mixed Q4 earnings report. Revenue was ...