Clowns, costumes, caricaturists: they're staples of nearly every trade show, attempting to bring an audience to an otherwise lackluster booth. And don't forget the beguiling ladies, handing out fliers ...

The success of trade show booths lies in the time, money, energy and strategy you put into it. The idea is to make the environment stand out and put in creative elements that are highly interactive so ...

There is much debate in the world of psychology about the importance of first impressions. The well-known adage is, “You only get one chance to make a first impression,” and the idea is not just true ...

It's all about impact. Promoting your photography business at trade shows gives cost-effective exposure, as long as you aren't lost in the crowd. Standing out doesn't mean expensive displays if you ...

Trade show booths. If this phrase doesn’t excite you, you aren’t alone. We have all been to trade shows and seen countless booths without a single drop of inspiration between them. They are all too ...

Are you planning on doing a tradeshow this year as part of your marketing plan? The International Consumer Electronics Show, or CES, the largest tradeshow in the world, just wrapped up a few days ago ...

Convention booths are a major channel of brand exposure and new customer intake, but unless they promote a creative and interactive experience for visitants, they may well fail to generate the kind of ...

An interactive tradeshow booth gives you a way to attract prospects who stick around long enough to learn about the products and services your small business offers. The first step in making your ...

Trade show booth displays are a tricky business. First, they require great products. Second, they need to be manned by people who excel in customer service. Last, but certainly not least, they must be ...

Game convention exhibiting costs can be a complete mystery unless you've had some prior experience. How much do you think it costs to show your game at an event like PAX or TGS? $1,000? $10,000?