This as-told-to essay is based on a conversation with Leslie Walsh, head of product strategy and development at the New York-based advertising agency Episode Four. It has been edited for length and ...

The post From AI to Creative Velocity: 10 Forces Shaping Marketing Success in 2026 appeared first on Self Employed.

NEW YORK--(BUSINESS WIRE)--Smartly, the leading AI-powered adtech company, has been recognized as a leader in The Forrester Wave™: Creative Advertising Technologies, Q4 2024. According to the ...

As two key radio ad facets, creativity and emotional connection, become more important to audiences than ever before, a recent Advertiser Perceptions survey reveals a significant gap between ...

AI is the belle of the ball in advertising industry media coverage. It’s impossible to take a twirl around the dance floor without tripping over another article about AI and advertising. Yet ...

What is really exciting about this week’s advances in AI is that I think that generative AI is good enough, right now, to make you much more creative. And that weirdness is a benefit in idea ...

Inside L’Oréal’s creator marketing shift: how creative effectiveness data from Google and Sundogs drove a 55% increase in ...

The advertising ecosystem is beginning to comprehend the growing reach and influence of TikTok, but there is still much to be understood about emerging trends, key tactics and best practices for ...

Over the course of my career, I’ve worked with 13 different ad agencies as a client and as an Account Exec at J. Walter Thompson, on businesses ranging from CPG Food, Financial Services, and Health ...

Opinions expressed by Entrepreneur contributors are their own. The success of your real estate venture is highly dependent on the creativity and efficiency of your marketing strategy. Capturing the ...